5 Benefits of Guerrilla Marketing

Updated: May 1, 2020

  1. Great for a low budget. The key to guerrilla marketing is using unconventional promotional methods to engage with consumers in new and exciting ways - The key to guerrilla marketing is using unconventional promotional methods to engage with consumers in new and exciting ways. Many experiences are interactive and can occur in unexpected places, providing a cost-effective way to build brand awareness Click here

  1. Go viral - We live in a world shaped by technology, with smartphones, social media and ‘selfie’ culture meaning most people’s day-to-day activities are documented online. Guerrilla marketing companies can tap into this trend, making fascinating campaigns that go viral and quickly rack up millions of views.

You Can Become Viral

It is easy to go viral- all you need to do is incorporate the latest trends in your guerrilla marketing campaign, make an appealing content and put it on the various social media channels. This will get your work done.

  1. Build partnerships - I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall. The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft were seeking.

It would have provided great exposure for Microsoft as well, as commuters no doubt walk and drive past this location every day, so the element of surprise would have provided some lasting impressions. Marketing dollars are no stumbling block for Microsoft. Therefore Microsoft using an inexpensive strategy shows the value they place in it, something small businesses should take note of and guerrilla marketers should take pride in.

All this being said however, it wasn’t the aesthetic look, strategy chosen or potential cost of the campaign that got me thinking. It was the obvious opportunity this should demonstrate to small business owners. Microsoft clearly would have paid money to the car wash to use their wall, which is bonus revenue for the car wash. This strategy could be implemented by small businesses often, a guerrilla marketing partnership if you will. A guerrilla marketing partnership is a win / win scenario for both parties involved.

  1. Unique and memorable - More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. In other words, you need to do something unique in such a way that people are going to be talking about it for a long time.

  1. Marketing tactics - Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. ... The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Click here


Hi, this is Rizwan Khan, Marketing Assistant who supports the entire Marketing department by completing a variety job.I had a spell no more striking than other people in my job description. I did all the things you weren't supposed to do. I had a motto: When in doubt, try it. Take a few minutes and drop me a message. I’d love to chat!

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