Promotional and marketing strategies can help businesses of all sizes to grow. Your employees’ skills are a critical factor in making your business successful, but marketing strategies are essential in ensuring long-term success. These strategies make your customer list strong and raise the profitability rate of your business. Whether you're struggling with budget, the time restraints caused by having a smaller team, or even lack of direction, a marketing plan that's appropriate for your business can provide guidance as you scale.
Here are 5 ideas that can help you to promote your business
1.Know your audience- A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market, but they say, "the riches are in the niches" for a reason. A niche is where you'll have the most leverage as a small business. And to develop a niche and appeal to buyers within the niche, you must understand their pains, problems, triggering events, and priorities. What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing these things will help you craft messaging that resonates and makes a compelling case for your solution. Start by thinking about your existing customers and who you'd like to work with. Then, create a buyer persona to start the process of getting into the head of your ideal client.
2.Use social media to drive traffic- Social media is a potent tool and using it for your business means a stable foundation to address thousands of customers online. It is the best way to reach out to your clients and let them know about your products. Be professional when it comes to handling your social media account. Be consistent with your posts; this way your customers will stay connected with you. You can also take social media influencers help to promote your products, learn how to write a media pitch and offer the journalists best news stories. Depending on your business, you can take the help of journalists to publish your news story regarding your product or service.
3.Use Customer Referral Program- Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.
4.SEO(Search Engine Optimization)- With the help of SEOs, you can create robust and user-friendly websites. To climb up in the search list, you can take the use of SEO. It is an excellent way of keeping your target market and staying on top. It helps you to lower the cost of lead generation and assists you in cost management. When customers look for a product, they want credibility and SEO is there to build the brand credibility for you while you focus on your business. Many users do not have the time to use desktops or laptops to access business sites; therefore, SEO enables mobile-friendliness features for your website.
5.Guerilla Marketing- Guerilla marketing looks to leverage creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:
If you have a brick and mortar location, pay someone to create eye-catching art with chalk.
If you sell a product that can be used on the street, employ undercover agents to promote your product directly to potential customers. For example, Sony hired agents to ask strangers to take photos of them and then raved about their camera.
Organize a flash mob to garner crowd attention and promote awareness of your brand.
AUTHOR: RIZWAN KHAN
Hi, this is Rizwan Khan, Marketing Assistant who supports the entire Marketing department by completing a variety job.I had a spell no more striking than other people in my job description. I did all the things you weren't supposed to do. I had a motto: When in doubt, try it. Take a few minutes and drop me a message. I’d love to chat!
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